The platform must match the price point.
Luxury retail has one rule that overrides all others — the experience must match the product. Kyrex built a jewellery configuration engine that the industry needed. Then productised it.
Metal
Diamond
Live price
₹42,500
● Gold price synced
IGI Certified
Challenge
What this industry
actually demands.
Why it matters for the build. Each row below is a recurring pattern Kyrex has solved for in this space — no learning curve required.
Configuration is the product
Jewellery customisation is not a nice-to-have — for custom and bespoke jewellers, it IS the product. The platform must handle every combination with accurate, real-time pricing.
Pricing is complex and dynamic
Metal prices fluctuate daily. Diamond pricing varies by carat, cut, clarity, and colour — each combination has its own matrix price. The platform must reflect live prices, not cached approximations.
Trust signals are visual
In luxury, the visual experience of the website is a proxy for the quality of the product. A premium product on a mediocre platform loses credibility before the customer reads a word.
Certification matters
IGI certificates, hallmarking, and quality credentials need to be surfaced prominently and accessibly — they're the proof that supports the price point.
Custom pieces need managed fulfilment
Made-to-order products have different fulfilment timelines than in-stock items. The platform must communicate this clearly and manage expectations precisely.
The second challenge is specific to jewellery: configuration. A ring is not a single product. It's a combination of metal, carat, clarity, colour, size, and finish — each combination with its own price. No standard e-commerce plugin handles this correctly. Kyrex built one that does.
What we've built
Solutions built for this space.
The Caratly story — why it matters for this industry
Caratly exists because no existing WooCommerce plugin handled jewellery configuration at the level the industry needs. When Kyrex built it for Planet Genesis, the problem was a client brief. When it worked, it became a product.
That product is now used by jewellery businesses worldwide — which means every enhancement, every edge case handled, every pricing rule refined by Caratly users feeds back into the platform. A jewellery business working with Kyrex today benefits from every engagement that came before.
What Caratly does
Real-time pricing across metal, diamond, stone, and size variables. Off-canvas configurator with chip-based controls. Live gold price sync. Diamond pricing matrix. Size-based adjustments. Transparent price breakdown. 8 admin pages for complete control.
How we approach this stack
Tech decisions. Made on purpose.
6 principles · this vertical
Custom jewellery configuration engines
slider and chip-based selectors with real-time price calculation
Live metal price integration
gold prices synced automatically, product prices updated without manual intervention
Diamond pricing matrices
per-carat prices by clarity and colour grade, configurable per product
Visual option galleries
diamond shapes with images, metal colour swatches
AI product chatbots
trained on the catalogue to answer configuration and quality questions before purchase
Premium visual treatment
the platform must match the price point visually
Run an operation in luxury & jewellery?
Start with the scope.
We've shipped in luxury & jewellery. Before we ship for you, the Blueprint maps your operations and shows what to build first — and whether you need us at all.
Start a project.
Bring us the scope. We sharpen it, stand up the team, and you see the first working build inside three weeks.
- Response
- < 1 business day
- First build
- Week 3 · staging live
- Engagement
- 4 – 12 weeks
- Starts at
- Scoped to deliverables
Get the Blueprint.
A paid engagement delivered within 3 business days. We map your operations and hand you a written report covering every realistic path — built around luxury & jewellery, not a generic template.
- Format
- Written report — yours to keep
- Duration
- 3 business days
- Outcome
- 3 paths · honest trade-offs
- Fee
- ₹15,000 · credited if you proceed
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